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Buy a new build and recover 100% of the VAT by registering the property for a VAT-eligible rental or business activity for 10 years.
When people dream of the Costa Blanca, they often picture the golden beaches of Calpe or the buzzing nightlife of Benidorm. But beyond the well-known resorts, there’s a quieter, more authentic side to this beautiful coastline — charming towns and villages where you can experience real Spanish life, away from the crowds and tourist hotspots.
At HomeEspaña, our local offices in both Costa Blanca North and South mean we know these hidden corners inside out. So, if you’re searching for your dream home somewhere special, here are a few underrated places that might just steal your heart.
Nestled between mountains and orange groves, Pego is a traditional Spanish town full of character. It’s only a short drive from the beaches of Denia and Oliva but feels wonderfully peaceful and unspoilt. Wander its narrow streets, relax in local tapas bars, and enjoy a genuine sense of community.
For buyers, there’s a great selection of traditional townhouses and spacious villas with mountain views.
View our selection of Property for Sale in Pego
Think vineyards, almond blossoms, and Saturday wine markets — the Jalon Valley is a haven for nature lovers and anyone craving country life with a coastal twist. Pretty villages like Jalon, Lliber, and Alcalalí attract those seeking a slower pace of life, with hiking trails, cycling routes, and weekend markets right at your doorstep. Rustic fincas and traditional houses offer the perfect rural-coastal escape.
View our selection of Property for Sale in Jalon Valley
Step back in time to Benissa’s historic old town, where cobbled streets lead to tapas bars and a stunning cathedral. The nearby Benissa Costa boasts hidden coves and luxury villas perched above the sea — but the town itself is often overlooked. Here, you get the best of both worlds: authentic Spanish character and living near the coast.
View our selection of Property for Sale in Benissa
Tucked away in a green valley not far from the Jalon area, Orba is a welcoming inland village surrounded by mountains and orange groves. It’s popular with those looking for a peaceful lifestyle but with all amenities close at hand — from local bakeries and traditional bars to hiking trails. Many homes boast large plots, panoramic views, and plenty of space to soak up the sun in peace.
View our selection of Property for Sale in Orba
A welcoming neighbourhood in Orihuela Costa, La Florida is a vibrant residential area that many overlook in favour of bigger resorts. It has a lovely community feel, with local bars, family-run restaurants, and parks — plus it’s just a short drive from some of the best beaches on the southern Costa Blanca. Property options range from affordable bungalows to modern villas, making it an attractive choice for families and retirees alike.
View our selection of Property for Sale in La Florida
Los Altos is another fantastic yet underrated residential area, favoured by buyers who want the best of both worlds: close to Torrevieja’s beaches but tucked away from busy tourist spots. It’s popular with families thanks to nearby top rated schools, local parks, and friendly neighbourhood feel. Los Altos offers a great choice of properties for year-round living or holiday homes — from budget-friendly apartments to stylish new-build townhouses and villas — all within easy reach of everything you need.
View our selection of Property for Sale in Los Altos
Another underrated gem in the South, Algorfa is a peaceful village near the famous La Finca Golf Resort. It’s well connected to Torrevieja, Guardamar’s beaches, and larger towns, yet retains a genuine small-town vibe. Traditional fiestas, weekly markets, and a warm local community make it a great place for retirees, families, or anyone wanting a tranquil base under the sun. It’s also popular with buyers seeking modern new-build properties, with attractive townhouses, apartments, and contemporary villas alongside traditional village homes.
View our selection of Property for Sale in Algorfa
Surrounded by citrus groves and wide countryside views, San Miguel de Salinas is a peaceful escape just a short drive from Orihuela Costa’s golf courses and beaches. Its whitewashed streets hide family-run tapas bars and friendly plazas perfect for the weekend. It’s popular with expats who want a quiet Spanish atmosphere but easy access to coastal life. Here you will find charming townhouses and detached villas offering more space and value than properties right on the coast.
View our selection of Property for Sale in San Miguel de Salinas
Living on the Costa Blanca doesn’t have to mean crowded beaches and busy resorts. These underrated towns and villages offer sunshine, community and real Spanish life — often with better value and more space.
Get in touch with HomeEspaña today — our local experts in both the North and South are ready to help you discover your perfect place in the sun.

Buy a new build and recover 100% of the VAT by registering the property for a VAT-eligible rental or business activity for 10 years.

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